Commercial print prices in Australia have gone from a decade of flat lining to an over 40% rise in the last 18 months, and it’s not getting better.
The marketing industry moved away from print to digital such as Facebook and Google Ads due to the cost per click, but as the market has been flooded with online advertisement a lot of companies have gone back to Print as a viable means to promote their business.
Printers have hung in there and chased very little work for lower than usual prices and as a result a lot of printing shops closed. Paper orders were steady but with the increase in demand, paper manufacturing company’s production levels have been ramped up and so has the price.
Price rises for paper will increase as much as 7% in the first quarter of 2019, this is already after a major price rises for the first time in over 10 years. Higher sustained pulp prices, increased freight costs and the devalue of the Australian dollar all contribute to the near certainty of further price rises.
So what can you do to lessen the blow?
Short answer, be smarter with your print marketing!
Understanding your market and targeting the right message will avoid you blank canvasing and hoping something sticks. The costs of your print will be negatable if you capture more leads or convert more sales with targeted methods.
Design and print finishes can make your print stand out from the competition, if your design is visually appealing or have a nice tactile feel to them it will beat out your competitors, improving leads, sales, turn over and more importantly profit!
If you have any questions on how we can help you navigate the print market and promote your business the right way, get in touch with us today.